by Jennifer Mendez | May 12, 2017 | Blog, Business, Marketing
There’s nothing better than finishing up game development and getting ready to launch. All of the tweeting, extensive blogging, and website maintenance. So much hype! That is until you send out your Steam keys (and we’ve written about the best time to send...
by Black Shell Media | Jan 3, 2017 | Blog, Business, Game Design, Game Development
Below is an excerpted collection of game development tips from Daniel Doan, Co-Founder of Black Shell Media. Enjoy! How to Playtest the Right Way Playtesting is a vastly overused term. It can mean many different things but will ultimately boil down to what you...
by Rocky Kev | Nov 5, 2016 | Business, Marketing
There is a distinct “news beat” that game companies follow for their launch, and once you notice these beats, you’ll see it everywhere. By following each news beat, companies know what to share with journalists to get the maximum amount of eyeballs come launch....
by Rocky Kev | Oct 15, 2016 | Business, Marketing
Seeing numbers like Pokemon Go’s 100 million downloads can make you feel like you can easily get a slice of that userbase pie. Even tapping into just 0.1% can still lead to a success. Unfortunately, successful launches are outliers, and the average game on Steam...
by Jennifer Mendez | Sep 21, 2016 | Blog
So, you spend an average of 2+ years working on a game and it’s finally ready to launch. It would be fantastic, if only this other game wasn’t hogging up the spotlight. Believe it or not, it happens. Consider Overwatch and Battleborn. All people could do was compare...
