One of the main concerns in the game development world is that as studios focus on using their products to make money, they sacrifice their happiness. You have to remember that creating games is an act of love, and you have to keep that in mind in order to obtain the results you want.

Happiness is important when it comes to creating anything and that is certainly true of game development.


Start the Business with Passion

Passion is crucial in the business world, and the more you care about a product, the better it will turn out. Remember to be happy about what you do and continue to maintain passion in game development, because this is the best way to achieve success. It can take a while to achieve your dreams and there may be many pitfalls on the road there but you need to always be happy.

Here are some steps that can help keep you passionately on track:

1) Make the right choices

You need to go digital because just about every customer these days uses the internet in some way. But how you approach aspects of your business ,like service delivery and marketing, needs to be carefully thought out beforehand in order to ensure that your company is capable of delivering on its promises. Make sure that your company has the resources to achieve its goals and make sure that you have a detailed plan before you take the plunge into the digital abyss. Failure to do otherwise can lead to an unfocused and confused efforts and a waste of resources.

2) Know your niche

If you want to get a lot of sales, then you need to fully understand your niche. It does take some time in order to fully understand what your niche wants and how you can cater to its needs, but remember that this is indeed something very important.

Addressing the right niche might sound cumbersome at first, yet it’s the thing you need to focus on if you want to obtain the best exposure. Making sure that what you’re offering is something you and others have a use for is a better way to do business than realizing your idea has fallen flat at a later date.

Although the process of finding your niche goes beyond the scope of this article, it will help to make your brand and products stand out from that of your competitors, so you should totally give this a shot the best way you can.

3) Build and market your brand

Never think about your online business as something to milk for a quick buck, because it has potential to be so much more than that. Invest in your business with care; make sure that every step you take is carefully considered. Although it might be expensive and time consuming to build your brand and market your services online, keep in mind, the more you invest in your online business and the more marketing you do, the more recognition your business will achieve and the more customers or clients will you get. Thus, even though marketing might not seem like part of your core business, it’s not something any successful entrepreneur can afford to avoid.

4) Build your network

Few people might realize it, but networking is very important if you want to make the right steps in the online business world. You do need someone to support you, which will provide you with the funds you need but also a way to connect with people and build up an audience. Networking will help you with both, offering you a professional and reliable way to get the results you seek as fast as possible.

One of the most important aspects of networking is to be able to leverage one’s assets in both cyberspace and meatspace. In addition to contacting people online, go to meet ups, make friends with people in your local startup scene, and offer to trade services with other entrepreneurs in real life. Being able to use non-digital assets is a vital tool for ensuring your online business thrives.

5) Be diverse

Diversifying your services will make your business more interesting and unique as a whole. Remember that everything from your site has the potential to generate revenue, and you should use that to your advantage. If you can’t think of a way a feature or service can be of financial benefit to you, it might be worth considering whether you’ll keep it or not. You might not generate revenue from everything all the time, but if you remain open-minded and flexible about your sources for revenue generation, the results will be greater than if you had focused too much on a single revenue stream.


Happiness Brings Efficiency

In the gaming world, you always need to get content finished as fast as possible until you decide to stop supporting the product. It might sound easy, but many times it can be a major challenge. Feeling happy about your work will also translate into a much better, more impressive game in the end, because you will not only work harder but also be more inspired in terms of unique ideas, which is exactly what you need to be on the lookout for, a combination of innovation and happiness.


The Results Are Better

If the employees are happy, then the end results will also make the customers happy as well. It’s something that goes full circle because happy workers work harder and are more committed toward the product. Your employees offer your studio a great foundation and the best way to fulfill the needs of your customers in a professional manner.


Taking Action

You will need to first define the way success looks for you, and then you will have to create your own startup the best way you can. It might take a great deal of time and hard work but patience is necessary if you want your business to be successful.

You will need to experiment with different business models, while also thinking about way you do business matches up with your core values.  In order to be both successful and happy, you need to strike balance between being flexible and sticking to what you believe in and are passionate about.

Happiness does indeed need to guide you in your business decisions. Never make a business decision related to your game when you are unhappy as that can cloud your judgement. Never make decisions when you are overly excited either, as such decisions are frequently made impulsively.


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A shoutout and H/T to Yixin Li for writing all of this content originally!