by Jennifer Mendez | Oct 14, 2017 | Blog, Business
China has over 600 million avid gamers and the largest gaming market in the world, last valued at $24.4 billion in 2016. With an annual growth rate of about 15%, it’s clear China is in dire need of more gaming companies to meet the demand. This explains the...
by Raghav Mathur | Oct 12, 2017 | Blog, Business, Marketing
Indie titles are made with smaller teams—sometimes even solo developers—and while, development-wise, this can sometimes be a hindrance, when it comes to marketing, it’s a major advantage. As an indie dev, you have the ability to really connect with the people you work...
by Jennifer Mendez | Oct 10, 2017 | Blog, Game Design, Game Development, Writing
Even the most creative people in the world struggle with creativity at some point in their lives. It can be in the form of failure, with their ideas not succeeding, or it can simply be a genuine lack of ideas. As Brene Brown, author of Braving the Wilderness once...
by Raghav Mathur | Oct 7, 2017 | Blog, Game Design, Game Development, Marketing
Getting players to share your content can be a very tricky task. The bulk of it requires creativity, the ability to create content that is attention grabbing and interesting enough to share and make it go viral. Viral marketing can take a lot of time, effort, luck,...
by Jennifer Mendez | Oct 5, 2017 | Blog, Business, Game Development
Building a game community involves plenty of work. You have to establish moderators, secure and reliable servers, as well as plenty of rewards for players who are highly active. There’s a lot of trial and error involved, but what if we told you there are two...