If you love watching Twitch streaming, it’s likely you’ve already heard of PlayerUnknown’s Battlegrounds. Bluehole Inc.’s massively-multiplayer online survival game has gotten a lot of traction: the game regularly racks up tens of thousands of viewers at any one time. All of this for a game that, technically speaking, isn’t even finished yet—it’s on Steam … Continue reading What to Learn from PlayerUnknown’s Battlegrounds: A Marketing Analysis