The Psychology of Now, The Psychology of Us

The Psychology of Now, The Psychology of Us

The best salespeople are well versed in the art of buyer psychology. With some tried-and-true tactics, they can convince you to buy a new car when you only wanted an oil change—and that’s necessarily a good thing! Scott Adams, serial entrepreneur and the creator...
Small Industries: Being Nice Pays Off

Small Industries: Being Nice Pays Off

Once upon a time, someone described the video game industry as a “tiny” one. It might come as a surprise—what with the multinational AAA games companies—but that statement is entirely accurate and even truer for indie games. And, as is the case with any...