The Psychology of Now, The Psychology of Us

The best salespeople are well versed in the art of buyer psychology. With some tried-and-true tactics, they can convince you to buy a new car when you only wanted an oil change—and that’s necessarily a good thing! Scott Adams, serial entrepreneur and the creator...
Small Industries: Being Nice Pays Off

Small Industries: Being Nice Pays Off

Once upon a time, someone described the video game industry as a “tiny” one. It might come as a surprise—what with the multinational AAA games companies—but that statement is entirely accurate and even truer for indie games. And, as is the case with any...