Game Marketing 101: Game Trailers

Game Marketing 101: Game Trailers

Do you get the movies early enough to watch the trailers for the upcoming attractions? You can bet I’ll be there stuffing my face with red vines and popcorn, slurping down a soda larger than my face. Trailers are one of the most amazing parts of any product; providing...
Game Development 101: Know Your Audience

Game Development 101: Know Your Audience

Undoubtedly one of the best selling consoles of all time was the Nintendo Wii. Even though some players mock the lack of “mature” game titles on the system, no one can deny how it has impacted the gaming world. Nintendo brilliantly marketed their new console to...

The 5 Musts for an Effective Hashtag Campaign

Hashtags are a very powerful tool in the age of viral media. You can turn average consumers into your biggest fans and engage with your audience in new ways. On sites like Twitter, where the Trending section highlights top hashtags, having an effective hashtag for...