by Rocky Kev | Nov 10, 2016 | Business, Marketing
The marketing story is the ‘meta-story’ behind the product; it’s the story of how the product came to be. In a market crowded by thousands of gaming options, your marketing story is what puts you above the rest. In this article, I’ll be sharing marketing stories and...
by Rocky Kev | Nov 5, 2016 | Business, Marketing
There is a distinct “news beat” that game companies follow for their launch, and once you notice these beats, you’ll see it everywhere. By following each news beat, companies know what to share with journalists to get the maximum amount of eyeballs come launch....
by Rocky Kev | Nov 3, 2016 | Marketing
The most quoted advice for PR newbies is to make sure you are pitching your idea to the right journalist. When you fail to identify the right person, this happens: Devin Banerjee writes for Bloomberg Business, and not . . . Bloomburgers. Failure to recognize a...
by Rocky Kev | Oct 27, 2016 | Business
This post is Part 3 of a three-part series outlining how to network at a gaming convention. In Part 1, we discovered the strategies to networking before a convention. In Part 2, we learned how to make small talk, connect with the person, and get their contact...
by Rocky Kev | Oct 25, 2016 | Business
This article is Part 2 a 3-part series on networking at a convention. Check out Part 1 to discover what to do before a convention to prep for networking success. Below, we’ll be discussing what to do networking-wise during an event. Let’s do a quick refresher of...